MADISON GROUP

The MADISON Group is a creative communications agency serving technology companies in global markets -- from early-stage start-ups to established B2B and B2C organizations. Specialties include PR counsel, media relations, and advertising.
Kathy Madison

Kathy Madison, Founder and CEO

"Bridge building is both art and science."
Kathy leads the MADISON Group’s digital imaging practice and directs the agency. She started her career as a graphic designer and ad creative, helping clients define and develop their marketing campaigns. As the US marketing director for a UK-based electronics firm serving Motorola and Intel, she launched an ad campaign that helped spark a global graphics craze. At legendary high-tech PR firm Copithorne & Bellows and later at Porter Novelli, she led teams serving two divisions of Hewlett Packard (HP). She supported Stratus Technologies through an acquisition and management buyout, advised on corporate messaging for Analog Devices, and during the dot-com era, helped launch a telecom start-up that was then acquired for $6 billion.

As a co-founder of Arcand & Madison, Kathy provided hands-on support to electronics and software companies in semiconductor, software, IPTV networks, and digital imaging industries. Twelve years later, as traditional PR opened to new communications methods and clients needed a more integrated marketing support, she established the MADISON Group as a boutique agency, drawing upon a global network of independent, talented and trusted colleagues in PR, advertising, and recruitment.

Today, Kathy serves as strategic director for the agency to ensure the highest level of support, both for retained and for project-based clients. She continues serving as primary PR counsel and day-to-day tactical support to some of the world’s finest companies. Her belief is that all agency resources should go to support clients, not promote the agency; this means that she occasionally has some free time, during which she paints and takes long walks with her beloved bearded collie in beautiful locations on the East and West Coast.

Pat Arcand

Pat Arcand, PR Practice Leader

“Promoting what works today and what’s coming next makes me passionate about practicing public relations.”
For more than 20 years, Pat has been instrumental in building and sustaining communities of influencers including press, analyst and industry leaders to positively impact organizations’ brand leadership and growth. Her longtime interest in science, technology and making a difference has been the foundation for her career — promoting companies and technologies that are improving, innovating and discovering ways to create higher worth in business and the community.

A top media relations expert, Pat has secured high-visibility coverage for clients in national and international media including the New York Times, NPR, USA Today, The Guardian, MIT Technology Review, ABC News, and local newspapers, TV, radio and top tier trade publications.

Pat has directed clients through a range of transitions from IPOs to company and product launches to crisis interventions. She has represented corporations such as Agere (now LSI), Software AG, Agilent, Analog Devices, Cisco’s ICSG Division and The Learning Network. Earlier she served as partner at Arcand & Madison and vice president at Porter Novelli (NYSE:OMC) where she managed multiple PR teams and was also recognized for her superior people management and mentoring skills.

Program Director/Board Member: Play Ball! Foundation

Pat connected the Boston Public School district with the Play Ball! Foundation, a private non-profit that provides funding for sports opportunities for middle school students. Acting as an organization liaison between school district and donors, Arcand has grown the BPS sports program from an initial four football teams to 49 teams in more than 19 schools across the district, with more than 1,300 students playing on competitive teams in football, volleyball, double dutch, ice hockey, soccer and baseball.